For many years, local newspapers have long played a vital role in keeping communities informed and connected. However, with the rise of digital media and the decline of print journalism, many local newspapers have struggled to keep up with the demands of a rapidly evolving media landscape. Leveraging first-party data to build a smarter segmentation can lead to more personalized experiences and eventually to more audience revenue.

From demographics and reading habits to feedback and complaints, gaining insight into your customer base can help you better serve their needs and grow your subscriber base.

Non-profit news organizations that support research and provide resources for news organizations and journalists are important because they play a crucial role in promoting and maintaining the health of the news industry.

Getting people to register is THE way for publishers to do the right thing: serving their readers who need accessible (no-cost) news AND for their business which needs revenue to sustain local journalism.

Got to be honest . . . Sometimes when we tell people what Upside Analytics is focused on, that we are trying to help local news publishers get more subscriptions, some wonder why . . . Here are our answers: