Approach & Technology: Our Unique Methodology

Our modular tool is designed to help publishers and non-profits find and convert more registrants to paying subscribers and donors, leveraging platforms publishers already use and minimizing risk and expense.

Our segmentations is based on 30 years of experience with major digital platforms

We make this segmentation easy and straightforward to implement, leveraging engagement data and geographic and attitudinal data to create a prioritization and testing framework.

Problem: The Data Dilemma
Local news and non-profits may lack data or are just not sure what to do with the volumes of data to to make informed decisions about their audience
Solution: Connect the Dots
Upside connects existing email and payment systems, giving a more complete picture of the audience to optimize revenue

Supporting Solutions to Enhance Your Audience Revenue

Survey templates and normative data
Progressive profiling
Market sizing and prospecting
Targeted campaigns on social
Email marketing and newsletter space
Finding suitable aligned partners / bundles
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Our Opportunity: Maximizing Revenue with Upside

At Upside, we're committed to helping our partners maximize revenue and achieve their business goals. By working together, we can help you unlock the full potential of your audience and demonstrate the continued benefits of our platform.

Interested?

Unleashing the Power of Smarter Segmentation with Multi-Data Integration

Benefits of Upside Analtyics

Leveraging data types to make segmentation smarter: Survey, Engagement, Geo

Integrating software publishers already use and extracting more value from it

Fill the gaps between payment platform and email systems

Doesn’t require specific expertise or a big team

Built with smaller publishers in mind

Get beyond payers and non-payers

Still have questions?

We have (almost) all the answers

General

What is Upside Analytics?

An early-stage company founded by experienced people in analytics, data, and publishing space who have built established tools in the past and created companies around it.

What is the tool?

An easy to use and affordable analytics and activation module built on platforms publishers already use. It combines a few key data elements to segment users, identify the optimal audience, test offers by segment, and improve paid subscription and donation rates.

How do you know it's working?

Two ways: 1) Successfully creating the segmentation using the data below. 2) Having a comparison of conversion rates to determine impact of segmentation vs general average at same time.

What is the methodology?

A simple formula to assign users into segments based on 3 data types. Very straightforward.

Partnering

Are you accepting pilots?

Yes, we are!

Is there a cost?

We will do pilots for free for qualified publishers.

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