Upside Analytics - Blog

10 ways to learn more about your customers

ARC XP and Upside

First-party data and smart segmentation can make local newspapers survive in the digital era

Carlos Sánchez

A Framework for Publishers To Map Their Journey on Innovation, Tactics, Data, and KPIs

10 ways to learn more about your customers

Announcing the Audience Revenue Cohort: Six Black-Led Newsrooms Selected

First party data, smart segmentation, framework

Why Non-Profit News Organizations That Support Research are So Important

Non-profit news organizations that support research and provide resources for news organizations and journalists are important because they play a crucial role in promoting and maintaining the health of the news industry.

First party data, smart segmentation, framework

Up and Running: Upside works with 6 Black Publishers via CUNY

Upside Analytics selected to help lead audience revenue program for 6 publishers.

First party data, smart segmentation, framework

The Journey to More Audience Revenue

A way for smaller publishers to see the steps on the journey to more audience revenue.

First party data, smart segmentation, framework

Small Data is Big Again

First party data. Email. Surveys. Panels. Small data. These were once relegated to being boring and old school when "big data" was the new way.

First party data, smart segmentation, framework

Registration Is The Key

Getting people to register is THE way for publishers to do the right thing: serving their readers who need accessible (no-cost) news AND for their business which needs revenue to sustain local journalism.